Power. Money. Sex.
If you’re like most people, when you see or hear words like those above, you get a little bit of a jolt.
But saying words like power and money and sex isn’t the only way to have emotional impact on other people.
In fact, when someone knows how to use the other dimensions of human communication—how to coordinate the way he or she talks with what he or she says—that person can grab your attention just as securely as a bouncer pins your arms behind your back.
And not just grab your attention—someone who knows how to speak to your gut instincts, the emotional part of your mind, can make you want what you didn’t realize you wanted, and open your mind to possibilities you didn’t know you could have.
This book is about teaching you to develop that power. It’s about teaching you to reach beneath people’s “reasons,” so that you can guide and drive their gut responses, open and inflame their imaginations. It’s about teaching you how to lead, inspire, motivate, and connect.
More to the point, this is not a work of earnest recommendations or vague theories. It’s a how-to manual, filled with specific skills which you can employ in real-life situations, in order to attain concrete ends.