What is Mobile Marketing?
Let’s start with a quick definition of exactly what mobile marketing is:
Quite simply, mobile marketing is the concept of developing marketing campaigns that appeal specifically to mobile device users.
This could include everything from the structure of your website, and how it allows mobile visitors to interact and connect with your products, but it also could comprise of ad campaigns that are primarily designed to attract mobile shoppers.
The future of mobile marketing is here, and if you’re not working to implement some sort of mobile marketing strategy into your business, you’re missing out on a massive segment of your market.