If you’re like most people, the term “search engine optimization” will mean very little. Either that or it just means expense! But it doesn’t have to be that way…
If you feel like you’re standing in a dark room handing money to strangers to get you in the search engines, then this e-book is written just for you.
This e-book is written by a business owner for other business owners, CEOs, marketing practitioners, and webmasters. It explains Search Engine Optimization (or SEO) in layperson’s terms. It won’t make you an expert, but it will give you some insight into what you should be spending your money on, and just as importantly, what you shouldn’t.
The book is structured like a procedure – a series of steps to get you from where you are now to where you want to be: ranking high. Although you don’t always have to perform the steps in the order that I’ve written them in, doing so worked for me, so I reckon it’ll work for you too.
As you work your way through this e-Book, refer to the Glossary (on p.176) if you’re unsure of a particular term, or the Bibliography (on p.187) if you’re reading offline and you want to investigate things a little further on your own.